Just as an artist creates images with paint, a photographer uses light to capture images. Light is an essential element of good photography. The best photographers learn to manipulate available light and create ideal light in a studio setting. The tools to do this don't have to be expensive. Educate yourself on use light, and you'll get the "money" shot every time.
Natural Light
The best light for photography is also the cheapest. Natural light is easy to work with, even when conditions aren't the best; it can be manipulated using a few simple techniques.
The first thing to consider is your backdrop. If there is no white wall available, use a few yards of white muslin fabric. Place your subject under a window and raise the shades. If you need more direct lighting, use a reflector. A mirror works well or you can use an accordion car shade. Place the reflector at an angle in front of your subject to bounce the light back onto them. This creates a soft pleasing light that is flattering to your clients. Photographers love this light because it is easy to achieve and is cost effective.
Studio Setting
Studio lighting can be obtained for less than you might think. You may even have what you need in your garage or attic. A halogen work light will suit your purposes if you need to light a large area. To diffuse the light and spread it evenly, hang a sheet in front of it. Be careful not to hang anything over the light itself because these lights are hot. For a snoot light, also known as hairlight, a small clip on light with a 100-watt bulb will do nicely. To direct the light toward the subject's head, fashion a cone of aluminum foil and attach to the end of the light. Be sure the tight end of the cone is facing your subject. You can also incorporate your muslin backdrop into your studio. Muslin is available in several colors. It is also able to be dyed and painted, so you can match any skin tone with your backdrops.
Outdoor Studio
Another option to consider is taking your show on the road. Search out locales in your area for outside shoots. A public park with a covered bridge or a gazebo or just a clump of trees with plenty of shade will do nicely. Keep your reflectors handy when you need to redirect your light. Outdoors is the most budget friendly and versatile studio available.
Once you've learned to manipulate available light and create ideal studio lighting, you are well on your way to being more than just a novice photographer.
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