Tuesday, August 25, 2009

Get An Independent Movie Into Blockbuster

Independent films can be marketed to Blockbuster.


Excellent short subject and feature length films are being made today by relative unknowns. Gone are the days when high-powered movie moguls and Hollywood production studios were the sole proprietors of the cinema.


Blockbuster video offers an abundance of movies, TV shows and games for rent or sale, and its inventory includes independently produced films. To get your movie into Blockbuster, you must first attract the attention of a film distributor who can make that happen.


Instructions


1. Create a buzz. If there's excitement about your film, it will make selling it to a distributor easier. Use the Internet to capitalize on "that special something" about the movie that can perpetuate some interest. If you have a famous personality in the film, or if there's some historical or social significance about it, use it. Tap into that niche through social networking and comments on blogs of those who'll identify with your subject. Encourage them to spread the news for you.


2. Get a sales agent. If you're willing to pay a significant portion of the film's income for this person's expertise, hiring an agent could be your ticket into Blockbuster. The agent will have the know-how and connections to promote your movie.


3. List your film project in trade magazines and on targeted websites. These outlets are read regularly by studio executives and professionals in the industry. It's likely that you'll first be asked to complete an online application for your project to be accepted for review.


4. Enter a film festival to showcase your work. It costs money to do this, but it's well worth the investment. Plan your budget to include festival entry fees and residual costs. The audience of professionals who'll view your film at the screening are looking for great products to promote. Presenting a quality independent film at a showcase event can draw the contact you need right to your doorstep.


5. Call Blockbuster's corporate headquarters. Find out who its independent film distributors are. Ask for a contact name and address so you can send a trailer as a sample of the product. If you're able to get an email address, attach the video trailer and make a follow-up call.


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Tags: your film, independent film, into Blockbuster, your movie